Google Balloon Web Service Taps Board to Help Business (Correct)

Loon, the balloon-borne rural internet service from Google parent Alphabet Inc., has recruited three wireless-industry leaders to help the company rebound from a difficult start.

Wireless pioneer and Nextel Partners Inc. co-founder Craig McCaw, former Verizon Communications Inc. executive Marni Walden, and Ian Small, a former Telefonica SA executive, will serve as Loon’s new three-member advisory board. They’ll help the fledgling company sign on partners and expand to new areas.

Loon started as a project inside Google’s X research arm to deliver internet access to rural areas. As of last year, it planned to offer service in Kenya. Using antennas ...