GoodRx Hit With First FTC Fine Under Health Privacy Rule (1)

Digital health platform GoodRx has agreed to pay a $1.5 million fine for sharing consumer health information with advertisers in a first-of-its-kind enforcement action from the Federal Trade Commission.

The California-based company leveraged online consumers’ sensitive information, such as data about their prescription medications and health conditions, allowing third parties to target them with related advertisements despite its privacy promises to users, according to a complaint the FTC filed Thursday in federal court.

GoodRx shared consumers’ personal health information with Meta Platforms Inc.'s Facebook and Alphabet Inc.'s Google, as well as with online advertising companies Criteo, Twilio, and Branch, the ...