Online golf equipment retailer Motogolf.com sued competitor Top Shelf Golf LLC, alleging the company violated federal and state law by repeatedly clicking on Motogolf’s pay-per-click online ads in order to conceal its ads and drive up its advertising expenses.
Motogolf advertises its website through online pay-per-click ads it purchases from platforms such as Google, committing to pay a certain amount of money for a particular number of clicks per day, according to the complaint.
Under the contracts, once viewers have clicked on the ads for the agreed-upon number of times in a given time period, the ads are “exhausted,” making ...