Ferrari Shows Interior of EV Designed by Ex-Apple Executive Ive

Feb. 9, 2026, 1:00 PM UTC

Former Apple Inc. design chief Jony Ive spent years helping conceptualize what a car from the iPhone maker might look like. Before the project was ultimately scrapped, Apple had settled on a vision of a fully autonomous vehicle built around massive displays and an interior designed for relaxation rather than driving.

More than six years after leaving Apple, Ive has now had the chance to unveil a car — and it could hardly be more different from what he once explored at the technology giant. The vehicle, a Ferrari codesigned by the Italian carmaker and Ive’s studio LoveFrom, rejects the prevailing ...

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