The Federal Communications Commission has adopted final rules implementing the Commercial Advertisement Loudness Mitigation, or CALM Act, which will prevent TV ad spots from playing at a higher volume than the actual programming.
Under the rules, absent a waiver from the FCC, broadcast TV stations and cable and satellite providers will have one year to purchase and install new equipment certified by the Advanced Television Systems Committee, an industry standards-setting body.
The FCC will be allowed to grant up to two successive one-year waivers for financial hardship. Smaller stations and cable operators may need longer than the one-year requirement to ...
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