Facebook Financial-Services Ads Accused of Male Bias in Lawsuit

Facebook Inc. was sued over claims that tailored advertising for financial services on the social media network discriminates against its older and female users who might be interested in products such as mortgages, personal loans and insurance.

The lawsuit, filed Thursday in San Francisco federal court, alleges Facebook helped financial services companies target users based on age and gender, resulting in younger people and men getting a disproportionate number of services and opportunities.

Facebook has “aided and abetted numerous financial services companies” in denying its users “full and equal” advantages, according to the suit.

Separately, the U.S. Equal Employment Opportunity ...