Bloomberg Law
Nov. 23, 2021, 10:31 AM

EU Lawmakers Pass Strict New Rules Affecting Big U.S. Tech

Jillian Deutsch
Jillian Deutsch
Bloomberg News

The lead committee in the European Parliament writing new tech rules passed measures Tuesday that could impact major U.S. and European tech companies.

Lawmakers voted to approve measures in the draft Digital Markets Act that could mean:

  • A company’s messaging or social media app is interoperable, to prevent users feeling forced to use one or the other because that’s where their friends are
  • A ban on behavioral targeting of ads to minors
  • Fines of as much as 20% of a company’s global annual sales for breaches for the law

Companies identified as “gatekeepers” and therefore set to be accountable under ...