Etsy’s Bungle Showcases Potential Dangers Of Tapping Into Social Media, Experts Warn

Using Etsy’s recent foray into social media advertising as a cautionary tale, advertisers and attorneys that practice in the advertising and marketing fields said that companies must proceed cautiously when contemplating the use of social media.

Etsy, an e-commerce site that focuses primarily on handmade and vintage arts and crafts, recently came under fire for changes it made to its privacy settings.

Etsy purchasers are able to sign up for a username and leave feedback concerning products that they have purchased from other users via the website. When they sign up for a username, Etsy allows the customers an opportunity ...