Comcast Gets Serious About Customer Losses — A Long Fight Looms

Comcast Corp. has a problem — the company is losing customers in its most significant business, providing internet access to nearly 30 million American households.

The Philadelphia-based telecom and media conglomerate has reported record losses of broadband subscribers for three straight quarters, more than half a million accounts in total, after pandemic-related federal subsidies for low-income customers ended and telecom companies like T-Mobile US Inc. got much more aggressive offering consumers alternative options.

Comcast Chief Executive Officer Brian Roberts and his team have jumped into action, bringing in new management at the broadband division, introducing new pricing plans and pushing harder into other products, ...