Comcast, AT&T Raise Prices to Counter Cord-Cutting, Costs (1)

Jan. 4, 2019, 5:29 PM UTCUpdated: Jan. 4, 2019, 6:30 PM UTC

Another year, another increase to your monthly pay-TV bill.

Giants including Comcast Corp., Dish Network Corp. and AT&T Inc.’s DirecTV plan to raise rates again in the new year, a move that could boost revenue but risks alienating subscribers who have been ditching their traditional TV subscriptions in record numbers.

Cable and satellite providers are hoping to squeeze more money from consumers who remain loyal to their packages with hundreds of channels, Philip Cusick, a JPMorgan Chase & Co. analyst, said in a note this week, even though “this strategy could accelerate video sub declines.”

It’s common for pay-TV ...

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