Canadian Marketers Adopt Self-Regulatory Program Incorporating U.S. AboutAds Notice

OTTAWA—The new Canadian framework for industry self-regulation of online behavioral advertising brings the country in line with similar measures undertaken around the world, Paula Gignac, president of the Interactive Advertising Bureau of Canada, said Aug. 23.

The four-point framework, similar to those adopted in the United States, Europe, and Australia, is the result of more than two years of work by a coalition of eight leading Canadian advertising industry trade associations, in cooperation with the Office of the Privacy Commissioner of Canada, Gignac told BNA. IAB Canada is a member of the Canadian coalition.

“With Canada’s framework now finalized, the ...