Bloomberg Law
Jan. 12, 2022, 10:00 AMUpdated: Jan. 12, 2022, 7:39 PM

Call Centers on ‘Shoestring Budget’ for Suicide Prevention Line (1)

Maria Curi
Maria Curi

Resource-strapped call centers anticipate a burst of demand in July when the new 988 national suicide prevention hotline number goes live. But a lack of funds to help meet that demand is delaying efforts to publicize the service.

The Federal Communications Commission in 2020 officially designated 988 as the three-digit dialing code for the National Suicide Prevention Lifeline, similar to the main 911 emergency number.

Local call centers continue to face resource limitations such as a lack of staff and technology they say will make fielding an increased volume in calls difficult.

“This is the biggest thing that’s ever happened for crisis centers since their inception in the United States,” said Chris Maxwell, director of public relations and media at the American Association of Suicidology.

“But people are very concerned about the rollout,” Maxwell added. “Everyone is a little anxious.”

Staffing Needs

The Covid-19 pandemic has spurred a jump in U.S. mental health issues. A study by Vibrant Emotional Health, the administrator of Lifeline, shows a 70% diversion rate of crisis center call volume to 988 and a 10% diversion rate of 911 volume to 988 is expected in a “low scenario.”

Crisis call centers historically have lacked funds and resources to recruit mental health professionals and retain them, center officials and mental health advocates said.

Grappling with a behavioral health workforce shortage, centers are seeking additional funding to provide mental health professionals competitive pay and avoid high turnover that could result in a costly process of having to constantly train new employees, officials said.

Centers also need to invest in technology, including having internet redundancies to avoid connections being lost. More staff will also require more computer equipment and hardware to record and document calls, center officials added.

“When we were all begging for 988 before the pandemic, doing congressional briefings and meeting with Chairman Pai to make this thing come to fruition, I don’t think any of us thought of the lack of workforce,” Centerstone vice president of crisis management Becky Stoll said, referring to former FCC chairman Ajit Pai.

The FCC deferred comment on funding and call centers to the Substance Abuse and Mental Health Services Administration, or SAMHSA, which is in charge of administrating the rollout of the new line.

Through a SAMHSA block grant, Stoll said Centerstone was able to hire four additional staff members to answer calls. Centerstone provides mental health services in Florida, Illinois, Indiana, Kentucky, and Tennessee.

Centerstone requires staff answering calls to have at least a bachelor’s degree and go through 80-100 hours of training. Additional staff is needed, Stoll said, but there is a shortage of trained professionals.

Approximately 137 million Americans live in areas where there is a mental health professional shortage as of Monday, according to the Health Resources and Services Administration. Nearly 7,000 practitioners are needed, HRSA data shows.

Kansas Suicide Prevention Resource Center vice president Monica Kurz said she has hired nine additional people but is concerned the center’s “shoestring budget” won’t be able to sustain that growth. The center relies heavily on private donations.

Funding 988

The Biden administration already has invested roughly $177 million to bolster the existing Lifeline network and $105 million to help with crisis call center staffing.

A SAMHSA spokesperson in an email said the agency is using those funds to make “critical investments in crisis care services across the country, including funding to address staffing and technology needs facing crisis call centers across the country.”

The National Suicide Hotline Designation Act was signed into law October 2020 in part to help strengthen call centers’ capacity to meet 988 demand. The law allowed states to pass their own legislation to impose fees on telephone companies for 988 infrastructure.

Washington, Nevada, Colorado, and Virginia are the only states that have implemented a fee to support 988 infrastructure. Mental health advocates, including the American Foundation for Suicide Prevention, are pushing more state legislatures to adopt fees.

Nebraska, Texas, Alabama, and New York have enacted legislation to create a 988 study or commission.

The American Foundation for Suicide Prevention also is looking for more federal support for Lifeline services through the passage of the Suicide Prevention Lifeline Improvement Act (H.R.2981) and the Campaign to Prevent Suicide Act (H.R.4585).

The Suicide Prevention Lifeline Improvement Act, introduced by Rep. John Katko (R-N.Y.), and the Campaign to Prevent Suicide Act, introduced by Rep. Don Beyer (D-Va.) have both passed the House. Similar legislation is pending in the Senate.

Beyer and Rep. Adam Kinzinger (R-Ill.), a co-sponsor of the Campaign to Prevent Suicide Act, in September sent a letter to Senate leaders asking them to give the legislation expedited consideration.

“We really want the Senate to pass it because the hotline is coming in a few months, but they have not so far,” a spokesperson for Beyer said in an email.

Katko’s office did not respond to requests for comment on the status of his bill.

Needs vary across the Lifeline network, crisis center and mental health organization officials said. The network is made up of more than 170 independently operated local and state-funded crisis centers.

A Soft 988 Launch

Call centers and government officials are not promoting 988 until the line is live nationwide on July 16 to avoid situations where people in need call a line that isn’t staffed. Having a line endlessly ring could exasperate the mental health issues callers are facing, the officials said.

The federal government must invest in public awareness, but the priority is to ensure that when people in need call there are the resources available to help, National Alliance on Mental Illness chief advocacy officer Hannah Wesolowski said.

Depending on future funding, SAMHSA may develop a broader public awareness campaign after July that would be informed by formative research and reflect the needs of populations at higher risk of suicide, the agency said in an emailed statement.

A nationwide public awareness campaign likely won’t take place until late 2022 or early 2023, Wesolowski said.

Once capacity is built out, an ongoing campaign to educate Americans about the new number, when to call, and why they should call 988, instead of 911, will be important to new dialing code’s success, Kurz said.

“We need a campaign that is engaging and sends messages of hope, recovery, and that suicide is not inevitable,” Kurz said.

(Updated with SAMHSA statement.)

To contact the reporter on this story: Maria Curi at

To contact the editors responsible for this story: Kibkabe Araya at; Keith Perine at