Cablevision has rebranded its NYC-metro focused business services division, dropping the Optimum Lightpath tag and returning to the unit’s pre-2005 name, Lightpath.
The elimination of the Optimum brand for the medium and large enterprise-focused unit will help Cablevision to differentiate its Ethernet-based services from the cable modem- and EMTA-delivered data and voice services it provides to small and mid-sized businesses under the Optimum Business brand. Cablevision offers Optimum Business-branded services in both its NYC metro footprint and in the Optimum West territories it acquired from Bresnan Communications in 2010.
The move may also help shield Lightpath from association with occasional ...
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