BuzzFeed Debuts AI Quizzes in First Use of New Technology (1)

BuzzFeed Inc. debuted a new line of quizzes that use artificial intelligence to respond to readers, the media company’s first attempt to make money from the new technology.

On Tuesday, BuzzFeed published quizzes, a format that the company is perhaps best known for, that respond using AI. One, related to Valentine’s Day, is sponsored by the yard-care giant Scotts Miracle-Gro Co. and suggests which type of plant would make an ideal romantic partner. Others let readers write a romantic comedy or a breakup message using AI.

While BuzzFeed quizzes usually involve multiple-choice questions, the AI-assisted versions let readers enter a ...