Bill Gates’ Daughter Lands $30 Million for Star-Backed AI Firm

Phoebe Gates, daughter of Microsoft Corp.’s billionaire founder Bill Gates and Melinda French Gates, is raising $30 million in new funding for Phia, a startup applying artificial intelligence to online shopping, according to a pitch deck seen by Bloomberg.

A spokesperson for the company confirmed the round.

The capital raise will value the New York-based startup at $180 million and comes just months after Phia completed its first $8 million funding round in September.

Phoebe Gates

Photographer: Taylor Hill/WireImage

Phia, which Gates cofounded with Sophia Kianni, is backed by a constellation of celebrities including model and businesswoman Hailey Bieber, Kardashian family ...