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Big Law Business View: LegalTech Startup Spotlight—Lawcountability

June 6, 2016, 10:53 PM

There are a lot of things lawyers aren’t taught in law school. One of them is marketing. After all, if you’re unable to bring business in the door, your law practice will ultimately fail.

Just as technology has changed the practice of law, so too has it changed how lawyers market themselves and their law firms. The legal marketing landscape is drastically different now compared to even 5 years ago. Online business development options are increasing and understanding and navigating the various choices can be a time-consuming endeavor.