Apple to Hold Product Launch on March 4 With Mac Updates Coming

Apple Inc. said on Monday it is holding a product launch on March 4, with the company preparing to announce several new devices in the coming weeks.

The iPhone maker invited media to gatherings in New York, Shanghai and London, saying it is holding an in-person “experience.” The invitation implies a more low-key showcase than the typical launches held at the company’s campus in Cupertino, California.

Apple product experience invitation for March 4.

Source: Apple

The invitation doesn’t specify whether a keynote will be streamed online, as has been typical since 2020 when Apple had to adjust its event strategy due to Covid. Bloomberg News will have coverage ...