Apple to Face First EU Fine Under Bloc’s Digital Markets Act (1)

Apple Inc.is set to face the first-ever fine under the European Union’s new digital antitrust rules for Big Tech, representing an escalation of a clash with regulators over the dominance of its hugely profitable App Store.

Watchdogs are readying the penalty after the iPhone maker failed to allow app developers to steer users to cheaper deals and offers outside of the App Store, according to people familiar with the case, who spoke on condition of anonymity.

Apple could face a Digital Markets Act fine before Margrethe Vestager, competition commissioner of the European Commission, is due to leave office later this month.

Photographer: Simon Wohlfahrt/Bloomberg

The penalty, under the tough new Digital Markets Act, is set to come just months after Cupertino, California-based Apple was hit ...