Amazon.com Inc., taking its first steps into live sports video, plans to draw on its early experiences to devise its next attack on Netflix Inc. and traditional broadcasters.
The online-retailing giant, which announced an offering of 37 live tennis events to British and Irish video subscribers, will analyze how users react as it plans further expansion of its web-TV service, said Jay Marine, Amazon’s European head of Prime Video.
“It’s very early for us in sport,” Marine said in a phone interview. “We’re going to learn from this. The approach we take is to see how customers respond.”
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