Amazon in Talks to Sell Chips in Bid to Undercut Nvidia (1)

Amazon.com Inc. is in talks to sell its custom-made artificial intelligence chips for use in other companies’ data centers, a key expansion of its efforts to cut into Nvidia Corp.’s dominance.

Peter DeSantis, Amazon’s AI chief, said the world’s largest cloud computing company has begun discussions but declined to name potential customers.

“We view AI infrastructure as rapidly evolving,” he said in an interview in Paris. “And we’re constantly looking at ways to get to more customers.”

Amazon shares gained as much as 1.8% on Thursday, reaching an intraday high of $241.82 on the news.

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