Two of tech’s largest players,
The initiative, which involves asking consumers to link their Amazon accounts to their social-media profiles, could make Meta more attractive to advertisers and let Amazon attract more shoppers from outside its web store.
The unprecedented partnership between the two companies also could help them fend off challenges from TikTok, which has launched a US e-commerce marketplace, as well as such Chinese upstarts and Temu and Shein.
US shoppers will ...
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