Twitter Plans ‘Spectacle’ to Calm Advertisers Amid Musk Deal

Twitter Inc. is planning an aggressive pitch to advertisers during a media buying event this week, attempting to assuage fears over how much the service will change if Elon Musk’s $44 billion takeover is finalized.

The network’s pitch at the IAB Digital NewFronts, the annual event for digital companies to sell ad space to marketers, will be a “spectacle,” according to a person familiar with the matter, who declined to be named because the details aren’t public.

Sarah Personette, Twitter’s chief customer officer, will lead the presentation and announce a variety of new and renewed partnership deals. Twitter is ...