Reddit Becomes Must-Read for Wall Street Stock-Investing Crowd

Are you young, newly rich from stock trading and ready to take the plunge in options? Wall Street is following your every move.

With the sway of stay-at-home traders growing and starting to eclipse other influences on equities, figuring out who is doing what among amateur stock dabblers has become a critical mission for big investors. They’re canvassing Reddit threads like r/wallstreetbets and picks at retail brokerages, plugging data into programs and trying to gain an edge.

While alternative data has been a buzzword for years, demand has exploded in 2020. First it was Covid-19 infection charts and travel and ...