Goldman Alum Touts ‘70s Era Fix to Bond Market’s Big Problem (1)

Chris White wants to drag corporate-bond trading into the 21st century. Or at least the late 20th century.

With a new platform called BondCliQ, White, who made his name at Goldman Sachs as a bond-trading technology expert, hopes to fix a seemingly intractable problem with corporate bonds: that even in the digital age, investors are often flying blind. That’s because most big trades still get done by haggling with a handful of big banks.

His ’70s era solution: a centralized feed with real-time price quotes, akin to the one adopted by the U.S. stock market decades ago. The challenge is ...