From SNL to SEC: Dogecoin Gets ETF as Meme Trades Go Mainstream

When Elon Musk took the stage on Saturday Night Live in May 2021, he grinned through sketches, dropped innuendos and pumped an internet joke into financial history by name-checking Dogecoin live on national television. The coin soared before his appearance — then crashed.

Equal parts farce and lockdown-era delirium, it was easy to dismiss the episode as the peak of the meme-market bubble. But the era didn’t end. It’s been normalized, and now Dogecoin is about to go full Wall Street.

Elon Musk hosting “Saturday Night Live” in 2021.

Photographer: Will Heath/NBCU/Getty Images

The REX-Osprey DOGE ETF, trading under the ticker DOJE, is slated to launch Thursday. It offers ...