BellRing Brands Investor Sues Over Protein Product Competition

BellRing Brands Inc. and two executives misled investors about sales growth drivers and downplayed competitive pressures in the convenient nutrition market, a proposed class action filed Thursday said.

BellRing’s reported sales growth came from retailers stockpiling inventory rather than genuine consumer demand, said the investor’s complaint. Executives knew retailers were hoarding products to avoid shortages but were attributing strong sales to “organic growth,” new “demand drivers,” and “distribution gains,” the investor told the US District Court for the Southern District of New York.

The Premier Protein shake seller’s stock price fell almost 19% on May 6, 2025. Executives said ...