Zicam Cold Remedy Lawsuit Advances Against Church & Dwight

Church & Dwight Co. faces a California consumer’s claims in a proposed class suit alleging it misleadingly touts Zicam homeopathic pre-cold products as having medicinal benefits.

Shari Vance challenged various packaging statements, such as those saying Zicam “reduces duration of the common cold,” is a “cold remedy” that “shortens colds,” and is a “pre-cold medicine” that users should “take at the first sign of a cold.”

Vance raised viable claims, Judge Morrison C. England Jr. of the US District Court for the Eastern District of California said Wednesday. He rejected Church & Dwight’s argument that Vance is really suing over ...