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Willow Curve Pain-Relief Device Makers Settle FTC False Ad Suit

June 25, 2020, 8:16 PM

Physician’s Technology LLC and Willow Labs LLC have settled a Federal Trade Commission suit alleging they deceptively marketed the Willow Curve pain-relief device, according to filings Thursday in a Michigan federal court.

Willow Curve is a curved plastic device that applies low-level light and mild heat to the site of pain, via light-emitting diodes and heat resistors.

Under the agreement, Physician’s Technology and related company Willow Labs are barred from making certain claims about the device’s effectiveness, unless they have reliable scientific evidence substantiating that the statements are true.

Additionally, the settlement prohibits the companies from claiming that the Food...

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