Walmart Trims Frozen Fish Sustainability Label Deception Claims

Walmart Inc. convinced a federal judge to dismiss some consumer claims alleging it deceptively markets frozen fish products as sustainable despite working with fisheries that use unsustainable practices.

Allegations related to the company’s “multi-channel marketing campaign,” including statements from executives and certain web pages, aren’t actionable because reasonable consumers don’t rely on such information when making purchases, the US District Court for the Northern District of Illinois said Monday.

The proposed consumer class action alleges a blue tick mark representing third-party certification from the Marine Stewardship Council, a non-profit that aims to set standards for sustainable fishing, is deceptive because ...