Walgreens Beats Appeal in Aloe Vera Gel Deceptive Labeling Suit

Walgreens Boots Alliance Inc. and manufacturer Fruit of the Earth Inc. defeated an appeal in a suit alleging they deceptively touted aloe vera gel products because the plaintiffs failed to show consumers were misled by the labels, the Seventh Circuit said Tuesday.

Jennifer Beardsall and others alleged the labels were misleading because the products had low concentrations of acemannan, an important therapeutic component. They also alleged the products didn’t provide the therapeutic effects one would expect from a product marketed as aloe vera gel.

But the plaintiffs presented no evidence that acemannan concentration itself is actually salient to consumers, the ...