Trader Joe’s tricks consumers into overspending for “Alkaline Water” that’s no better at hydrating than ordinary water, a proposed class suit alleges.
The water derives its name from the pH scale, a measure ranging from 1 to 14, with 7 considered to be neutral. A pH less than 7 is considered to be acidic, and solutions with a pH greater than 7 are basic or alkaline.
The company says the water is purified through reverse osmosis, and then ionized, which changes the structure and raises the pH to 9.5+, the June 26 suit in the U.S. District Court for the ...
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