Bloomberg Law
March 14, 2017, 6:14 PM

Toblerone Suit: New Shape Shortchanges Consumers

Julie A. Steinberg
Julie A. Steinberg

Toblerone fans first took to social media to express indignation at the iconic chocolate bar’s new shape, with bigger valleys between the triangular peaks.

Then came a lawsuit.

Mondelez Global LLC shortchanges Toblerone consumers by downsizing products while keeping the suggested price the same, according to a suit removed March 10 to the U.S. District Court for the Western District of Missouri (Horton v. Mondelez Global, LLC, W.D. Mo., No. 17-00174, removed 3/10/17).

Robert Horton seeks to represent a class of Missouri consumers. He alleges Mondelez sells Toblerone in non-transparent packaging that’s “slack-filled,” meaning consumers are getting useless ...

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