Rite Aid Hit With Suit Over Infants’ Pain Reliever Marketing

Rite Aid Corp. was hit with a proposed class suit in a New York federal court alleging it deceives those who buy its brand of infants’ pain reliever into thinking infants can’t safely use less expensive children’s products.

Rite Aid packages the products to make them seem like different medications, with distinctive lettering of the word “infants” on one and “children’s” on the other, Gina Ostermeier-McLucas alleges in a suit in the U.S. District Court for the Eastern District of New York

The products contain the same concentration of the active ingredient acetaminophen, yet the infants’ product costs three times ...