Purina Must Issue Retraction Over Feed’s Bird Flu Protection Ads

Purina Animal Nutrition LLC must send 130,000 customers a statement retracting advertising that said its Farm to Flock hen food protected against viruses like avian influenza, a federal judge ordered Wednesday.

“To date, Purina’s corrective efforts have been inadequate because they do not address the misleading and false information that was disseminated” via marketing emails, Judge Algenon L. Marbley of the US District Court for the Southern District of Ohio said. He granted rival company Kalmbach Feeds Inc.'s motion for a preliminary injunction but narrowed the plaintiff’s proposed language and scope of the retraction.

Kalmbach sued Purina shortly after Purina ...