PepsiCo, Consumers Settle Naked Juice Labeling Suit

PepsiCo, Inc. will modify the labeling of its Naked fruit and vegetable juices and smoothies, resolving consumer allegations the drinks were deceptively marketed to mask a high sugar content (Lipkind v. PepsiCo Inc., E.D.N.Y., settlement 2/21/17).

The agreement, announced Feb. 21, settles a proposed class suit filed in October 2016 by the Center for Science in the Public Interest.

Plaintiffs alleged PepsiCo names each Naked beverage after a food or ingredient perceived by consumers to be highly nutritious, like “Kale Blazer,” and fills the labels with photographs of these ingredients.

PepsiCo agreed to make label ...