P&G Hit With False-Ad Suit Over ’50% More’ Gain Detergent Labels

Procter & Gamble Co. deceptively advertises Gain Flings detergent pacs and Gain Aroma Boost detergent with “50% More” labels that trick consumers into believing the products can clean more loads of laundry, a proposed consumer class action alleged.

Reasonable consumers have no reason to know that the label “refers to an increased amount of scent instead of a greater quantity of detergent,” the complaint filed in the US District Court for the Northern District of California said. Lead plaintiff Nicole Costa said the detergent’s packaging “does not clarify or explain this claim.”

Procter & Gamble didn’t immediately respond to a ...