Noom Wants to Shed Weight Watchers’ False Advertising Suit

Weight loss company Noom Inc. wants the false advertising lawsuit brought against it by industry mainstay Weight Watchers International Inc. dismissed.

Weight Watchers hasn’t alleged that Noom’s advertising for its 16-week weight loss program is literally false or impliedly false, Noom said in its Feb. 12 motion to dismiss, filed in the U.S. District Court for the Southern District of New York.

Weight Watchers accused Noom of painting it as “obsolete and ineffective” in its advertisements. Examples inserted in Weight Watchers’ complaint included “You aren’t still on MySpace, so why are you doing Weight Watchers?” and “Millennials are calling ...