L’Oreal Must Face Class Suits Over Hair Relaxer

L’Oreal U.S.A., Inc. will have to face class suits by New York and Florida customers alleging it deceptively touts a hair relaxer marketed to African-American women as gentle (In re Amla Litig., 2017 BL 380693, S.D.N.Y., 16-6593, 10/24/17).

The product, Amla Legend Rejuvenating Ritual Relaxer, causes irritation and hair loss, plaintiffs say.

The New York and Florida plaintiffs may seek refunds and injunctive relief, such as an order stopping the allegedly misleading advertising, the U.S. District Court for the Southern District of New York said Oct. 24 in certifying those classes.

Injunctive relief is more valuable to a ...