L’Oreal Keratin Hair Product Consumer Suit Gets a Trim

L’Oreal USA Inc. and Matrix Essentials LLC will have to face a proposed consumer suit alleging the companies tricked them into buying so-called Keratin hair products that didn’t contain any of the protective protein (Price v. L’Oréal USA, Inc., 2017 BL 359194, S.D.N.Y., 17-0614, 10/5/17).

Brandi Price and Christine Chadwick alleged L’Oreal and Matrix deceptively touted Matrix Biolage Keratindose Pro-Keratin + Silk Shampoo, Pro-Keratin + Silk Conditioner, and Pro-Keratin Renewal Spray.

The duo may pursue consumer fraud claims, as well as claims under New York and California consumer protection laws, the U.S. District Court for the Southern District ...