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L’Oreal Defeats Consumer Class Suit Over ‘No-Lye’ Hair Relaxer

April 22, 2020, 7:17 PM

Consumers alleging certain L’Oreal USA Inc. hair relaxers were deceptively marketed as “no-lye” and “rejuvenating” despite causing hair loss and scalp irritation failed to support their fraud and negligence claims, a federal court in Alabama said.

Angela Carter, Ella Valrie, and Dora Blackmon alleged the Amla Legend Rejuvenating Ritual Relaxer Kit, a product marketed to black women, contains caustic ingredients including sodium hydroxide—known also as lye.

But the would-be class plaintiffs offered no evidence to raise a fact dispute over whether the product that allegedly injured them contained sodium hydroxide, the U.S. District Court for the Southern District of Alabama ...