LaCroix Sparkling Water Deceptively Labeled ‘Natural,’ Suit Says

National Beverage Corp.'s LaCroix sparkling water is deceptively labeled “all natural” even though it contains synthetic flavoring ingredients, a new proposed class suit says.

LaCroix’s marketing targets health-conscious consumers looking to avoid high-sugar drinks, the suit filed Jan. 29 in the U.S. District Court for the Southern District of New York alleges.

LaCroix Products are sold at major retail stores such as Walmart, Target, and Walgreens, the complaint says.

A University of Georgia study found various LaCroix flavors were made of between 36 percent and 98 percent synthetic ingredients, the complaint alleges.

The suit joins a host of others targeting ...