Labeling Suit Over Aveeno Baby Products Filed

A would-be class of consumers who say that Johnson & Johnson Consumer Cos. mislabels some of its Aveeno brand baby products as “natural” sued the product manufacturer Oct. 7 in the U.S. District Court for the District of Connecticut (Langan v. Johnson & Johnson, D. Conn., No. 13-01470).

Heidi Langan purchased approximately four Aveeno Baby Brand Calming Comfort Bath products for her five-year-old son, the complaint said.

Langan alleges that, although the products contain unnatural, synthetic ingredients, they were represented as being made with a “Natural Oat Formula” consisting entirely of natural ingredients. Langan said she and others ...