Jessica Alba’s Honest Company Agrees to $7.3 M Deal, Label Changes

Jessica Alba’s Honest Co. agreed to pay $7.35 million and make label changes, to resolve a consumer class suit alleging it deceptively marketed dozens of products (In re Honest Mktg. Litig., S.D.N.Y., No. 16-1125, motion filed 6/30/17).

Rose Marcotrigiano and others asked the U.S. District Court for the Southern District of New York June 30 for preliminary approval of the proposed class settlement.

Label changes, also known as injunctive relief, are often more valuable in consumer litigation than the money damages because they stop the allegedly deceptive practices, plaintiffs’ attorneys say.

This settlement follows a narrower agreement in ...