J&J Agrees to Pay $6.75M, Change Aveeno ‘Natural’ Labels

May 30, 2017, 8:42 PM UTC

Johnson & Johnson agreed to pay $6.75 million and make label changes to settle a consumer suit alleging it deceptively marketed Aveeno “Active Naturals” personal care products (Goldemberg v. Johnson & Johnson Consumer Cos., S.D.N.Y., No. 13-3073, 5/26/17).

Plaintiffs from New York, Florida, and California alleged they paid a premium for “Active Naturals” products that, despite the label name, contained synthetic ingredients.

Johnson & Johnson Consumer Cos. also agreed to remove the term “Active Naturals” from the products’ front labels, according to a May 26 motion for preliminary settlement approval in the U.S. District Court for the Southern ...

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