Bloomberg Law
Oct. 14, 2021, 7:07 PM

HP Computer Buyer Says Company Draws Customers With Fake Sales

Julie Steinberg
Julie Steinberg

HP Inc. deceptively advertises false original prices and corresponding bogus savings to generate online sales of computer products, a Las Vegas man alleges in a proposed federal court class action.

Many computers are never sold at their advertised original, or reference prices; HP induces customers to buy its products based on a false impression of their value, Rodney Carvalho alleges in a suit filed Wednesday in the U.S. District Court for the Northern District of California.

A customer is more likely to purchase a $2,000 computer advertised at 50% off its regular price than pay full price for a $1,000 ...