GNC Deceptively Touts Men’s, Women’s Vitamins, Suit Alleges

GNC Holdings Inc. deceptively and unlawfully markets dietary supplements, including vitamin products targeted for men’s and women’s health and diabetic support, a new lawsuit alleges.

Products such as GNC Men’s Prostate Formula Dietary Supplement and GNC Women’s Ultra Mega Active Supplement are unlawfully labeled because they include health-benefit claims, but lack required disclaimers that the Food and Drug Administration hasn’t evaluated the statements and that the supplement isn’t intended to diagnose, treat, cure, or prevent disease, the suit says.

Without the dietary supplement disclaimers, the products are labeled as if they are drugs, but drugs—unlike supplements—must be FDA approved before ...