Bloomberg Law
June 13, 2019, 3:20 PM

Consumer Deception Suit Over Commercial Oven-Baked Naan Survives

Julie Steinberg
Julie Steinberg

Fgf Brands Inc. couldn’t defeat a proposed class suit alleging it fools customers into thinking its Stonefire Naan breads are hand-baked in traditional tandoor ovens when they are made in large commercial ovens.

Reasonable consumers could be deceived by Fgf’s marketing, the U.S. District Court for the Northern District of Illinois said June 12.

Fgf Brands and its American unit tout their products as “hand-stretched and tandoor oven-baked to honor 2,000 years of tradition,” Emily Friend alleged.

A traditional tandoor oven is operated over a wood- or charcoal-burning fire, and is so small that only one or two pieces of ...