EcoSMART Mosquito Repellent False Ad Suit Advances

Kittrich Corp. failed to shake most of a proposed nationwide class suit alleging it misrepresents the effectiveness of its EcoSMART natural spray insect repellent, a federal trial court in Missouri said.

Christine Krumm offered enough factual support for her allegations that the product didn’t work, and the label created an express warranty, the U.S. District Court for the Eastern District of Missouri said.

Krumm’s complaint cited a Consumer Reports study that purportedly gave the repellent an effectiveness rating of 5 out of 100. It also cited an independent laboratory test, commissioned by her counsel, that found the product ineffective at ...