The Walt Disney Co. allegedly allowed mobile gaming applications to collect and export children’s personal information to advertising partners without parental consent, according to a federal court complaint ( Rushing v. Walt Disney, Co., N.D. Cal., 17-cv-4419, complaint filed 8/3/17).
The case highlights legal questions surrounding the use of big data analytics to gain knowledge about app user activity. The practice leaves open the possibility that individual pieces of data can be aggregated with other information to identify individuals, exposing companies to potential liability for privacy violations.
“The power of data aggregation is a real game-changer,” said Michael Bahar, ...
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