DevaCurl Hair Products Class Action Lead Counsel Appointed

Four interim lead counsel for a large would-be class action alleging Deva Concepts LLC’s “DevaCurl” products cause hair and scalp damage were approved by the Southern District of New York.

Consumers allege Deva sold them a variety of expensive shampoos, conditioners, and other “revolutionary” hair products advertised as specifically formulated to keep curly hair clean without stripping it of natural oils. But the products caused scalp irritation, excessive shedding, hair loss, thinning, breakage, and even balding, the plaintiffs allege.

A dozen lawsuits filed against Deva have been consolidated into a single action. “This is precisely the sort of case that ...